Running an X ad for Jihad Bubba
This is the first ad I have run with X.
“Hardworking Bubba Gray is obsolete in a future U.S. of Rainbowstan where ‘pre-citizens’ surge the borders, purple-haired teens make all the rules, and smart-alec robots crash their taxis—till one day he goes full ‘jihad’, with hilarious results.”
I had to change my usual description of the book from ‘with unpredictable consequences’ to ‘hilarious results’ in an attempt to avoid the algorithm / moderators. The issue is that any title that has ‘JIHAD’ in it is automatically suspect with every publisher n platform. I consider myself fortunate that XTwit has NOT rejected Jihad Bubba or Equus. So far, at least! Most places refuse outright to accept JIHAD in any book title. See my posts here on EquusPublishing on how Arktos tried to publish Jihad Bubba but was deplatformed by Ingram, which panicked Arktos into canceling me the author to halt the damage–yes, Arktos cancels authors for commercial reasons just like any other publisher eyeing its bottom line! And Arktos was the second publisher. The first wanted to publish JB, but declined due, as always, to the dangerous word ‘JIHAD’ in the title. No one wants their offices firebombed by mad mullahs, including both Arktos n Ingram. (Yours Truly doesn’t have an office so I’m not particularly concerned.)
X ads IMO are much cheaper per impression than FB ads. In fact, I would say the ratio is about 100 to 1. IOW, you get a much larger exposure than you would if you ran your ad with FB. I also found that one can select the target audience more carefully with X. The only genuine issue I see with running an ad for a book on XTwit is that most X members are functionally illiterate. Even tho I wrote JB at about a 7th grade level, it’s my experience that few Americans, n fewer X members, can actually read it. That’s why only visual memes work on X n textual snippets accomplish nothing.
The response for JB has actually been rather good, considering the small price I am paying of $100 per day for 200,000 impressions daily. That’s a bargain anywhere. I don’t know if any books are actually selling (remember XTwits can’t read) but Equus Publishing is definitely being noticed by the right crowd, speaking politically that is since I know I’ll never sell a book to an illiterate.